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View Full Version : Kroger's Simple Truth brand - legit or no?



cody82414
03-27-2012, 03:07 PM
Has anyone heard anything about the Simple Truth, Kroger's 'new' brand?

I am afraid to share what I have heard about their chicken....

sandyks
03-27-2012, 04:35 PM
All I know is that the Simple Truth brand has many different levels. They have a "natural" (whatever they decide for that to mean since there is no guidelies for it) and their organic. They both are called Simple Truth but you have to look for the seal. They have Simple Truth chicken and Simple Truth that is organic. Totally not the same.

cody82414
03-27-2012, 05:01 PM
good to know.
I will look closer next time

cody82414
03-28-2012, 08:13 AM
SIMPLE TRUTH ORGANIC - Reviews & Brand Information - The Kroger Co. of Michigan Novi, MI - Serial Number: 85364213 (http://mytrademarkia.com/simple-truth-organic-85364213.html)

found this.
I do consume the organic milk
(that has the organic seal)
but when I saw the Simple Truth natural chicken
my interest was piqued.

I didn't find anything that said the chicken is/was organic
rather
that it is Perdue chicken
repackaged :(

Sneaky labels - hate em

the labels do say
"raised cage free in a humane environment & fed an all vegetarian diet"

are chickens vegetarian????
What the heck is up with vegetarian fed chicken? | Eat Drink Better (http://eatdrinkbetter.com/2010/07/27/what-the-heck-is-up-with-vegetarian-fed-chicken/)
didn't think so (eye roll)

sandyks
03-28-2012, 12:51 PM
At my Kroger we have Simple Truth Natural chicken (conventional) and we have Simple Truth Organic chicken. Two totally seperate things. All store brands of anything are a national brand repackaged.

I don't buy cage free eggs. "Cage Free" does NOT mean "Free Range". It just means the chickens are not in a cage. (Most conventional chicken houses are cage free.) They are still indoors, in the dark, climbing on top of each other in crowded chicken houses. There is still no access to the outdoors. (Sometimes a teeny tiny opening that is impossible for the chickens to find or access.)

Chickens are not vegetarians. They normally eat lots of protein like bugs and worms and such. That's their way of saying they feed their chicken cheap GMO conventional corn, but trying to say it so it so it sounds good instead of saying it like it is.

Unfortunately this topic is not just about Simple Truth, but all store brands. You have to look for that organic seal to get organic food otherwise you're buying conventional.

cody82414
03-29-2012, 03:31 PM
did not see organic chicken
was told they don't have it :(

sandyks
03-29-2012, 07:25 PM
Of all the Krogers in my area, I've only found 1 store that carries any organic meat. The one store carries organic ground beef and chicken. That's it. The rest carry none. :( Sorry your Kroger doesn't have it. Maybe if you request it, they'll get some in?

leahgarces
04-03-2012, 04:46 PM
Can I ask how does anyone know that Kroger's simple truth chicken is perdue? Does anyone know the standards? How can I find out? Does anyone have a link or more detailed information?
Thanks!

cody82414
04-03-2012, 11:58 PM
Kroger: Simple Truth (http://thesurvivalpodcast.com/forum/index.php?topic=33911.0)

Pls,don't ever believe anything on the packaging these companies use.kroger simple truth is actually perdue chicken in a different packaging .I actually packaged some at work Friday. To be honest the whole process of mass producing chickens sickens me. I didn't believe how bad it was until I worked there. As soon as I find another job I'm quiting there because honestly I feel guilty being a part of bringing this product to people.

http://thesurvivalpodcast.com/forum/Themes/default/images/ip.gif Logged

lo fat chow
06-09-2012, 11:16 PM
I just purchased some "Simple Truth Organic chicken breasts." The package does contain the USDA approved "organic" sticker. I'm sure that there is another thread somewhere on this site that discusses the merits (or lack of same) of this sticker. According to the USDA's website:

If your product has a valid organic certificate from an NOP (national organic program) accredited certifying agent or one authorized through an international trade partnership with the United States, you may use the USDA organic seal in the forms provided below. Your certifying agent will review and approve all labels prior to use to ensure compliance.

If your product has not been certified organic by an authorized certifying agent, you may not use the USDA organic seal. Please review the information below. Please note that other color combinations are not permitted. The black and white seal may be on a white or transparent background.
source: Agricultural Marketing Service - National Organic Program (http://www.ams.usda.gov/AMSv1.0/nop)

Anyone interested in reading more on the USDA I recommend any of Marion Nestle's books. I'm currently reading "What to Eat." Her web site: Food Politics (http://www.foodpolitics.com) is also good.

My own two cents: USDA sticker aside, the "simple truth" is if you think that simply because a package of chicken has a label saying "organic" it means the birds lived a life of ease consuming only wholesome feed and went happily to the slaughterhouse with smiles on their faces, you probably own stock in Kroger.

handsomehanson
07-23-2012, 08:22 PM
Has anyone heard anything about the Simple Truth, Kroger's 'new' brand?

I am afraid to share what I have heard about their chicken....


The dairy code on the jugs of "Simple Truth" we buy show the Jackson Dairy as the dairy ours comes from... Jackson Dairy Farm, Pure Fresh organic milk 24 hour delivery. (http://www.jacksondairyfarm.com/delivery.htm). If their claims of how they treat their cows are true, they appear to be a decent dairy.
You can find the dairy of record for any milk bought from a store through this site: Find the source of your milk - Where Is My Milk From? (http://whereismymilkfrom.com/). We started buying the Simple Truth organic milk because Horizon, Oak Farms, H.E.B.'s Central Market, and Aurora brands all seem to be inorganic organics, and/or GMO's according to my research.


*** My faith will never hold to a deity that lets children, women, or men, die in the name of some plan and/or because it is their will. A deity like that is no saner than Hitler, Stalin, or any other mass-murderer throughout time. ***

bobafettbarbie
09-09-2012, 07:36 PM
My two cents, unless you butcher your own cows, raise and kill your own chickens, eat your chickens eggs, drink your cows milk etc, your not getting the best deal and there is not a whole hell of a lot you can do about it. Sure I spend the same amount for USDA organic simple truth chicken. I also spend 6.99$ on organic local ground turkey breast, which is the same price as foster farms ground turkey (hahahahah).

Either my mind can really play tricks on my bodys and hormones and IBS or there is a little bit of a difference in organic and "normal" food.


The dairy code on the jugs of "Simple Truth" we buy show the Jackson Dairy as the dairy ours comes from... Jackson Dairy Farm, Pure Fresh organic milk 24 hour delivery. (http://www.jacksondairyfarm.com/delivery.htm). If their claims of how they treat their cows are true, they appear to be a decent dairy.
You can find the dairy of record for any milk bought from a store through this site: Find the source of your milk - Where Is My Milk From? (http://whereismymilkfrom.com/). We started buying the Simple Truth organic milk because Horizon, Oak Farms, H.E.B.'s Central Market, and Aurora brands all seem to be inorganic organics, and/or GMO's according to my research.


*** My faith will never hold to a deity that lets children, women, or men, die in the name of some plan and/or because it is their will. A deity like that is no saner than Hitler, Stalin, or any other mass-murderer throughout time. ***

evonne
12-31-2012, 05:21 AM
Simple Truth is Kroger's brand of natural and organic foods. They are subject to the same regulations as other brands are. The benefit is that they are priced reasonably so it won't cost a fortune to eat better. I've had the natural chicken and it was fresh and delish. If you want to be merciful to chickens, then you just can't eat them, it doesn't matter what brand they are.

Swallex
02-09-2013, 02:30 AM
I have been struggling with the same issue. I am a vegetarian but I have a sick dog and I'm a sucker so I buy him meat. I buy him whatever organic, free-range stuff I can find but it's hard to navigate. I always spend 15 minutes staring at the options and picturing the Purdue farmer from Food, Inc. I feel like even though the FDA and USDA obviously don't do their jobs in regulation of labeling, I feel like there should be a guide or a website that gives some sort of detail on how the animals are treated. Does anyone know of one?

regihaze
03-28-2013, 12:08 AM
Certifiedhumane.org and you will not find Simple Truth on it. They have very specific guidlines on who they certify but you should be able to put in your zip or area. Farms that have been given this label will come up for you.

SadieV
04-05-2013, 10:42 PM
I did some research and if I got this correct the Simple Truth Organic chicken and dairy are actually supplied from Purdue. Is that true? If so I don't wanna purchase the products, since Purdue is one of the top offenders for animal cruelty and inhuman treatment of the animals. I'm just not sure if I did the research correctly. I called up and got a establishment number from my local store for a organic chicken package P-19112 and when I typed it into this website Meat, Poultry and Egg Product Inspection Directory (http://www.fsis.usda.gov/regulations/Meat_Poultry_Egg_Inspection_Directory/index.asp?sf11226338=1) it brought up Purdue. that scares me a little bit. I already cut back from meat consumption and ever now and then I would like to eat chicken or a pork chop. Should I just stop buying store chicken all together and go to a local farm and get it? It's also a lot more expensive, a pound of ground beef goes for about $6.99, and I'm currently unemployed and can't afford that.

JudeHochHill
06-27-2013, 10:38 PM
I'm new here but have some thoughts to add. In our area (sw WA), there are farms, sometimes called a "plantation," that raise pasture animals (chicken, beef, pork) and one may buy at their on-farm store for small amounts and also may buy a percentage of a "harvested" animal or whole chickens. They have an open policy and give farm tours once per month. Short of raising it yourself, this is the best option I have found. Also, it seems EVERYBODY is raising chickens and selling eggs. Check out your area for these options.

thenance007
07-12-2013, 07:14 PM
If you are looking for good, healthy chicken, try Springer Mountain Farms: Springer Mountain Farms (http://www.springermountainfarms.com/)

Their chicken is certified by the Humane Society and although not "organic", sounds very healthy. It was/is carried by Kroger and Publix, among others, but I only find their chicken breast at 1 Kroger and none at the other 2 nearest me. Sure sounds healthier than Simple Truth!

elizabethindfwtx
08-21-2013, 05:28 AM
Heres the 3 problems I Have with your and everyones attitudes here. First place number one I have researched this online also and there is a websight for organic meats that says that some organic farms are bad some good and Ive heard that from several other folks who buy organic meats that I trust theres a 50 50 chance of getting meats from a place that abuses animals but 50 percent chance that they don't which is way better then getting it from a non organic place which is definitely coming from a bad place. Number 2 what in the ehck do yall mean by saying not giving injecting drugs and hormones and antibiotics and having insecticides and grass fed does absolutely no good for the animal? That's crazy. My sister saw the videos for Tyson chickens they fed them with a bunch of steroids and harmones that make them so fat they can hardly walk around and one reason theyre so crowded and sick all the time is because of all the drugs they give them and a lot of cows get really sick and big and too fat because of this too makes them lead sick unhealthy lives. If you think you can convince me that it doesn't matter that that theyre not getting all these drugs you are crazy. 3rd place theres a link on this thread to certifiedhuman.com that says aspca and many specialists have certified that animals are being treated humanly and yall say its all for the farms out there that treat animals humanly and no grocery stores on it yall seem to agree with it.LIES ALL LIES there are quite a few Kroegrs and Tom Thumbs and even whole food markets on it that are certified as having several products that are from animals who are treating animals humanly? How is that who are you trying to fool I don't get it?

ShelbyS
08-26-2013, 05:47 PM
I did some research and if I got this correct the Simple Truth Organic chicken and dairy are actually supplied from Purdue. Is that true? If so I don't wanna purchase the products, since Purdue is one of the top offenders for animal cruelty and inhuman treatment of the animals. I'm just not sure if I did the research correctly. I called up and got a establishment number from my local store for a organic chicken package P-19112 and when I typed it into this website Meat, Poultry and Egg Product Inspection Directory (http://www.fsis.usda.gov/regulations/Meat_Poultry_Egg_Inspection_Directory/index.asp?sf11226338=1) it brought up Purdue. that scares me a little bit. I already cut back from meat consumption and ever now and then I would like to eat chicken or a pork chop. Should I just stop buying store chicken all together and go to a local farm and get it? It's also a lot more expensive, a pound of ground beef goes for about $6.99, and I'm currently unemployed and can't afford that.

Sadie, you should do the best you can. If you're cutting back on eating meat, you're taking a tremendous step. Many Americans eat meat twice a day or more. The occasional chicken or pork chop is a huge improvement on this diet. Treating meat like a luxury item, instead of as a necessity, is the right way to go.

travelgirl68
10-16-2013, 04:09 PM
Has anyone heard anything about the Simple Truth, Kroger's 'new' brand?

I am afraid to share what I have heard about their chicken....

I happened upon this page because I was searching for info on the Foster Farms chicken recall. I saw in this article California Costco store recalls Foster Farms chicken after cooked bird tests positive for Salmonella | OregonLive.com (http://www.oregonlive.com/health/index.ssf/2013/10/post_75.html) that Kroger Co. has voluntarily recalled chicken packaged under the brand Simple Truth Organic due to the salmonella outbreak. Appears that Simple Truth Organic is repackaged Foster Farms?

jujubee
10-20-2013, 03:26 PM
I happened upon this page because I was searching for info on the Foster Farms chicken recall. I saw in this article California Costco store recalls Foster Farms chicken after cooked bird tests positive for Salmonella | OregonLive.com (http://www.oregonlive.com/health/index.ssf/2013/10/post_75.html) that Kroger Co. has voluntarily recalled chicken packaged under the brand Simple Truth Organic due to the salmonella outbreak. Appears that Simple Truth Organic is repackaged Foster Farms?
Good information, thanks for sharing!


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