What is an Insert coupon?

[Flash]

Insert:
Sunday newspapers are the most reliable source of coupons. They also provide savings on a broad range of products. Three publishers print inserts, which are generally “inserted” into the pre-printed ads and store circulars:

SmartSource (SS, one or two inserts each week)
Vlassis (V, usually one every other week)
PGBrand Saver (P&G, usually the first weekend of every month)




Not every newspaper subscribes to coupon publications (inserts). Also, not every newspaper subscribes to the same set of inserts, even within the same city.

Coupons are considered a marketing promotion by manufacturers, and they select “target markets” to receive specific offers. This is especially true for organic manufacturers, with limited budgets and resources. Because of this, the same newspaper in two different towns may contain different coupons, or even different values for the same coupon (for example, one zip code may receive 50c off of two Muir Glen products, while the neighboring zip code may receive $1 off of one any Muir Glen product, or none at all).

Before you decide good Sunday coupons are not available in your area, do some investigation at a large supermarket, newsstand, restaurant, airport, hotel, or wherever you will find the largest selection of Sunday newspapers in your area. Look through them. You might be surprised. Even the local free “rag” may provide great coupons.