Wal-Mart Launches Exclusive Sam's Choice Line of Organic, Rainforest Alliance and Fair Trade Certified Coffees

[suzy24]

Wal-Mart today announced another first - the launch of six coffees under its exclusive Sam’s Choice brand. The new coffees offer shoppers the opportunity to purchase gourmet coffee at a great value while providing benefits to farmers, their communities and the environment. Bolstering Wal-Mart’s ongoing commitment to environmental issues, these first Sam’s Choice brand coffees hit store shelves in April at $5.88 for 10-12 oz. bags and are part of an Earth Month expansion of eco-friendly products that help consumers live better without compromising budget.

The initial Sam’s Choice gourmet coffees include Fair Trade Certified ™ House Blend, Espresso Roast and French Roast; Rainforest Alliance™ Certified Breakfast Blend whole bean and ground coffee; and USDA Organic, Swiss Water® Process Decaffeinated. All Sam’s Choice coffees are 100 percent Arabica beans. In addition, the six Sam’s Choice gourmet coffees are roasted by Café Bom Dia, a Brazil-based company that measured, reduced and offset its emissions to become the world’s first CarbonNeutral® roaster.

Wal-Mart Stores, Inc. - Wal-Mart Launches Exclusive Sam's Choice Line of Organic, Rainforest Alliance and Fair Trade Certified Coffees

[derketchup]

Fair Trade Coffee News: Would you buy healthy food from a sick company?

[crazybmb]

hmmm. Interesting